We’re official! By official, I mean not only do we have our business registered with the city of San Francisco and state of California, we also have a brick and mortar studio now!! We converted an old camera shop in the heart of San Francisco’s Sunset district into Bloom’s official headquarters. The walls just got painted, carpet just got put in, and brand new furniture has just made it in to the office. In no time it will be a direct reflection of the two of us, our morals, our style, and our philosophies.
It took Darryl and I almost a year to get to the point where we could quit our full-time jobs to concentrate on building something together from the ground up. That year was full of working two jobs every single day. It was no easy task, but we knew we had to hang in there. After working 9 - 11 hours a day at Idle Games, I would go home and focus on building clients, working on their projects, and running the business that would soon become Bloom. Darryl did the same. For a long while he worked at Apple and built relationships and made friends with people that would be strong supporters of us and our brand. He was the first to quit his corporate job. Leaving Apple to work on freelance and build a brand was extremely risky, but that is what inspired me to do the same. I gave myself a deadline of Jan 1st, 2013 to leave my full-time work in the mobile games industry. As that deadline grew closer, I worked harder at preparing myself by saving money, and building relationships that would help me in my work as an independent animator. Then I unexpectedly got laid off. That was it. The day I got home from a vacation in New York I was told I no longer had a job to come to. Looking back, that was the push I needed. I was extremely scared about what was to come next. That right there proved to me that there is hardly ever a perfect time for anything. Just get your hands dirty. Take that risk. Now is the time.
It wasn’t even 2013 yet and my goal had been reached early. But as you know, when you accomplish one goal another takes its spot. Next in line was to survive in the world of animation and co-found a business at the same time. That’s what we’ve been up to for the last 10 months. Things never go the way they are planned, and they almost always take longer than you want, but what matters is that they get done, that goals get accomplished. It’s been some of the most stressful 2 years of my life, but also the most fun, liberating, and demanding. That said, I wouldn’t give it up for the world. We’re making it. Our business is growing. And it’s in no way slowing down.
Having a brick and mortar headquarters for our company is HUGE. We aren’t playing around. We are here to make great things. Whether it’s films, animation, advertising, or design, we will make an impact on the world. We are building a culture of creatives that thrive off of collaborating, and making something to put up into the ether. That is the future of Bloom. That is our goal. We won’t stop, because if we did, where else would we go? Stay tuned for more on our production studio. It’s about to get wild.